If a picture is worth a thousand words, is a video worth a million?
Video is coming into its own again. With more and more internet connections — even over WiFi — offering high bandwidth, video is a viable way to get your message across.
Add that to the fact that today’s professional dSLR digital cameras also shoot high-quality video, and you’ve got a reason to use “moving pictures” instead of just a still shot.
In this case, the client wanted to showcase their client’s scrolling advertisement on the PECO tower, and asked for six different photos to be sure to capture the whole message.
We thought it was a perfect opportunity to offer a video clip as well, at the same price as a still photo.