Even when your product is an upscale and adult-centric, a bevy of smiling children never hurts a marketing campaign.
Mark recently did a series of shots for the Hyatt 48 Lex, one of Midtown Manhattan’s newest hotels, which is billed as being “for the discerning traveler looking for an intimate, familiar, pied-à-terre in New York City.”
What was the best prop in the shoot? Perhaps the corkscrew curls of the little blond beauty, who seems to just love the camera (at least, the camera loves her).
People who are away from home want to feel as if they’re at home. The best way to convey that familiar feeling? Adorable children (and you can never hear them cry in a photo).
