Philadelphia has been Imagic home base for nearly seven years now, and we’ve grown to love our home, so it was with excitement that we began work on a series of videos for Uwishunu.com, the blog of the tourism marketing arm of the city, colloquially known as Visit Philly.
Part of a larger series called Philly 101, these short videos ask well-known Philadelphians to introduce themselves and then pick something they “wish people knew about Philly.”
Damien Pileggi co-owns one of the coolest food trucks around. Rival Bros. is a coffee truck, actually, selling his own roasted beans and a myriad of hot drink options. Being coffee nerds ourselves, this was an especially interesting video to shoot.
We did a couple of on-site interviews with Damien, then took our video camera and DIY stabilizer around to several of the coffee shops he mentions to shoot b-roll (Bodhi Coffee, Elixr and Ultimo). Mark did all the capture, and I helped direct and coordinate and generally get in his way.
Back at our workstations, I edited together the narrative and placed choice b-roll clips over it appropriately. Mark cleaned up the voice over sound and color-corrected the other clips. Then he composed a custom soundtrack. We’re very happy with the results, and can’t wait to show more as they are released.
Viva la coffee scene in Philadelphia!