About
Welcome! We’re Mark Henninger and Danya Henninger, and we founded Imagic Digital in 1997.
We’re good at storytelling via words and imagery using the latest tech. Mark’s strengths are visuals, online discourse and creative use of AI. Danya focuses on words and design, translating complex ideas into messaging that lands.
We’re self-taught digital imaging natives who worked for years in luxury commercial markets. We also know the media business, thanks to roles across content marketing, news nonprofits, specialty magazines, traditional newspapers and public media.
Over two decades, our firm evolved as technology progressed. We’ve worked closely with edtech startups, tourism agencies, civil engineering firms, hotel brands, golf resorts, yacht makers, architects, real estate developers, home designers, construction companies, banks and restaurants.
If we work together, we’ll help tell your story with color and style. Read more about our history below, and scroll to see samples of our architectural photography and video projects.
Portfolio
Motion
History
Imagic Digital is a venture of Mark and Danya Henninger (married). We founded our firm in 1997 as digital explorers with a background in analog photography.
We met in the mid-90s in Providence, RI. Mark’s loft had a full-color darkroom next to a computer with Photoshop 1.0, and we got hooked. We used to stay up all night teaching ourselves how to use imaging tools to interpret and redefine the world around us.
As pioneers in digital creative services, our client base grew quickly. We focused on luxury markets, providing marketing photos, advertising videos and interactive sales presentations for yachts, golf clubs, hotels, high-end homes, cities and resorts around North America. When imagery became more commoditized in the 2010s, our focus shifted to storytelling and technology consulting.
Mark, who also did advising for top A/V manufacturers like Samsung, JBL, Sony, LG and Amazon, was editor of AVS Forum, a global site focused on audio-visual equipment and home theater. He helped build Home Theater Review, then became editor at Sound & Vision and managing editor at Stereophile. He now runs Audiophiles on a Budget, one of the largest such Facebook groups, and a blog, and is chief technical editor at ProjectorScreen.com.
Danya was a food and beer writer, with both local and national bylines, and then joined news startup Billy Penn. She oversaw both editorial and revenue, and led the org as it was acquired by public media org WHYY. As editorial director at Technical.ly, she helps run a news organization focused on the local effects of the innovation economy in regions around the US. She is also a consultant for OKhuman, a writing process verification startup.
We’re early adopters and love to experiment with the latest technologies.