Video: Philly’s Cool Coffee Scene for Uwishunu

Philadelphia has been Imagic home base for nearly seven years now, and we’ve grown to love our home, so it was with excitement that we began work on a series of videos for Uwishunu.com, the blog of the tourism marketing arm of the city, colloquially known as Visit Philly.

Part of a larger series called Philly 101, these short videos ask well-known Philadelphians to introduce themselves and then pick something they “wish people knew about Philly.”

Damien Pileggi co-owns one of the coolest food trucks around. Rival Bros. is a coffee truck, actually, selling his own roasted beans and a myriad of hot drink options. Being coffee nerds ourselves, this was an especially interesting video to shoot. Continue reading

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Quaker Ridge Golf Club – Integrating with ClubSys

Spring is here, and for golfers that means the season has begun. Just launched is our latest website design project: Quaker Ridge Golf Club. The Scarsdale, NY club has been around for nearly 100 years, and has a storied history, but at the close of last season they felt it was time for an update to their website.

Many private golf club websites lag behind the times in design, in part because the organizations don’t really need to advertise — they already have a built-in clientele. Current members know what the club looks like, and mostly use the site to reserve tee times and dinners, and check on upcoming events. However, a website is more than a marketing tool, it is a point of pride for companies of all kinds. Continue reading

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Sell Almost Anything with Cute Kiddos

Even when your product is an upscale and adult-centric, a bevy of smiling children never hurts a marketing campaign.

Mark recently did a series of shots for the Hyatt 48 Lex, one of Midtown Manhattan’s newest hotels, which is billed as being “for the discerning traveler looking for an intimate, familiar, pied-à-terre in New York City.” Continue reading

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Candid Capture

Sometimes, when you have the right lens, right setting and right people, a candid shot turns out much better than a staged portrait.

Chef Arthur Cavaliere of In Riva, East Falls

In fact, that’s true most of the time. Professional portrait photographers take the time to set up their studio and equipment environment meticulously, just so that they can relax and joke with their subjects during the actual shoot.

The appearance of being staged is never enjoyed. The benefits of preparation are.

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Autumn in Fairmount Park, Courtesy of Corel Painter

Autumn is gorgeous in the U.S. Northeast, so much so that it makes up for having to suffer through almost unbearably frigid winters. For those in the Philadelphia area, there’s no need to go on a long leaf-peeping trip to catch some of the best harvest scenes and colors.

Wrapping around the Schuykill from Center City towards the northwest is Fairmount Park, one of the largest urban parks in the country. Within the park are several sections and segments, each home to its own charms.

At any time of year, the Belmont Plateau offers up a great view of the Philly skyline, but fall may well be its peak season.

Philly Skyline, Belmont Plateau

Just down the hill from the plateau peak is the Shofusu Japanese House & Garden. Though not open past October for inside tours, the exterior grounds still provide a lovely tableau of tranquil garden life.

Japan House, Fairmount Park, Philadelphia

Both of these images were photographed and then digitally painted using Corel Painter. Mark has been using Painter ever since it was a product of a now-defunct company called Fractal Design. The software was then purchased – and much improved upon – by Kai Krause’s MetaCreations (also no longer in business). Happily, Corel snapped up the rights to the program and has continued to release it.

Though it’s no longer the several-days-long drag it was in the 1990s, it still takes quite a bit of computing power, as well as good judgement, to create a digital painting from an photo. Mark first crops, optimizes and color-corrects his photos, then sets up several different brush combinations in Painter and fuses the multiple results into the gorgeous images presented here.

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