Shooting a Lobby at 4 AM

Sometimes, a hotel lobby is the hardest space to photograph. The common area is used at all times of the day and night by transient visitors who do not adhere to their regular schedules.

The Philadelphia Center City DoubleTree by Hilton presents an especially tricky situation, because its centerpiece is a huge, custom-made fiber-optic chandelier. It demands a photo taken during evening hours, when its changing colors shine the brightest. However, the lobby also is home to the hotel lounge, which sees patrons at the bar until the wee hours of the night.

In order to capture the chandelier during the dark yet when there was no one around, Mark headed to the hotel at 4 AM to capture this shot. And, guess what? It worked beautifully.

phlbl_lobby_preview
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Philadelphia from the Air

A recent gorgeous, crisp autumn day provided the perfect backdrop for an aerial shoot over Philadelphia. Some views of downtown follow.

Looking North-East:

all of center city, philadelphia

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Looking North-West:

Center City Philadelphia

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Looking East:

Philadelphia

Several more to come!

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Photo: Pittsburgh’s Grand View

Pittsburgh

Mark found himself in Pittsburgh to photograph a hotel, but couldn’t resist heading up Mt. Washington to capture this view of the skyline. USA Today named this vista the second-best “city view” in the United States.

The shot was taken in parts with the Sony a55 on automatic HDR mode, then stitched into this final panorama.

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Video: Automated Parking Garage at 1706 Rittenhouse

Would you trust your car to a robot?

New residential tower 1706 Rittenhouse is an impressive structure, featuring whole-floor condominiums and unique city-wide views, but the most interesting facet of the development is hidden underground.

The building’s automated parking garage is one of only four in the U.S., and is the most sophisticated model currently offered by German manufacturing firm Wohr.

Recently tasked with capturing imagery of all of Philadelphia-based development and management company Parkway Corporation (who made this skyscraper happen, along with Scannapecio Development Corp.), Imagic decided to produce a video showcasing how this “auto auto lot” works.

The president of Quality Elevator, in charge of maintenance of the facility, took us on a ride on the robotic lifts, on which we descended below-ground and filmed the computerized parking system doing its thing. Moving cars around is no easy feat, and doing it in minimal space with zero damage to the vehicles is another step entirely.

Bottom line: the automated underground facility saves time, space and money. Check out our two-minute showcase, above.

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Hack Your Way to Great Web Pics: 10 Photoshop Tips for Non-Experts

I am not a photographer, but I do use photos all the time. Whether it’s images I’ve shot myself for a Zagat Buzz article, or files sent to me for a website I’m developing, optimizing pics for the web is task I tackle often. This is true for almost anyone working online today. Good pictures make a difference (see also: “worth a thousand words”).

Though I’m not a pro shooter, I have used Photoshop for over 15 years. I also have a business partner who is a very talented commercial photographer. This has allowed me to develop an easy method for optimizing images for the web, one that anyone with access to Photoshop can adopt. The 10 tips below trace my quick processing procedure for just about all the photos I post online. Follow along with the steps or just use the tips as one-offs. Continue reading

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