Sony’s 30mm Macro Lens: Incredible Pics, Amazing Price

Our Sony a55 is always a favorite for use in still or product shots. Its in-camera HDR exposure combine feature and camera-based image stabilization make it fantastic for low-light hand-held photography. We recently outfitted the body with Sony’s f 2.8 30mm macro lens, and were blown away by the results.

Opa Philadelphia - Greek Ceviche

The lens is not outfitted with “modern” features – for example, it does not have a silent focus motor – but it does sport a macro ratio of one-to-one in a finely crafted piece of glass. Only available for the Alpha line, the lens is a steal at $199.

"Thendro" Mashita, Metaxa, Bitters - Opa Philadelphia

As it’s designed for 1.5 crop-factor cameras, the 30mm effectively translates to 50mm, long a photography standard. The lens can focus as close as 2 cm, allowing great capture of food and small details. Best of all are the intangibles – this glass captures a pretty picture, with pleasing bokeh and clear colors.

Opa Philadelphia - Scallops

Don’t these shots from Philadelphia’s modern Greek Opa just make your mouth water?

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Philadelphia Wholesale Produce Market

Philadelphia has long been the East Coast’s number one port for perishables. Earlier this year, the old, outdated Columbus Boulevard warehouse where fruits and vegetables were unloaded and readied for sale was superseded by a new facility. Located just behind the airport, the Philadelphia Wholesale Produce Market is arguably the largest refrigerated structure in the world.

Produce Market

700,000 square feet of space is outfitted with state of the art cooling systems, assuring that produce on its way from shipping containers to our markets and restaurants does not have to get warm as it awaits transfer. This means less spoilage, better efficiency and better flavor for almost every type of veggie or fruit that crosses our palates.

Philadelphia Produce Distribution Center

The Philadelphia Regional Port Authority and O’Neill Properties Group collaborated on the project, and built a structure that would be sustainable and not wasteful. However, they also made sure that the building was aesthetically pleasing, and to this end, Major Industries was contracted to build a huge skylight. The large, overhead glass ceiling allows natural light to shine throughout most of the enormous hallways of the facility.

ProduceMKT_002

We were recently contracted to photograph this skylight, and shot it both from the ground and via helicopter (chartered from Independence Helicopters, who employ skilled pilots). It was a fun flight, and Mark was pleased with his results.

Philadelphia Produce Distribution Center
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Shooting a Lobby at 4 AM

Sometimes, a hotel lobby is the hardest space to photograph. The common area is used at all times of the day and night by transient visitors who do not adhere to their regular schedules.

The Philadelphia Center City DoubleTree by Hilton presents an especially tricky situation, because its centerpiece is a huge, custom-made fiber-optic chandelier. It demands a photo taken during evening hours, when its changing colors shine the brightest. However, the lobby also is home to the hotel lounge, which sees patrons at the bar until the wee hours of the night.

In order to capture the chandelier during the dark yet when there was no one around, Mark headed to the hotel at 4 AM to capture this shot. And, guess what? It worked beautifully.

phlbl_lobby_preview
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Philadelphia from the Air

A recent gorgeous, crisp autumn day provided the perfect backdrop for an aerial shoot over Philadelphia. Some views of downtown follow.

Looking North-East:

all of center city, philadelphia

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Looking North-West:

Center City Philadelphia

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Looking East:

Philadelphia

Several more to come!

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Photo: Pittsburgh’s Grand View

Pittsburgh

Mark found himself in Pittsburgh to photograph a hotel, but couldn’t resist heading up Mt. Washington to capture this view of the skyline. USA Today named this vista the second-best “city view” in the United States.

The shot was taken in parts with the Sony a55 on automatic HDR mode, then stitched into this final panorama.

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